Marketing & PR

To the Admissions Committee: I manage marketing at a D2C brand and supervised the applicant, an analyst, for two years. I support their MS in Marketing application.

The applicant built the cohort-LTV model that stopped us overspending on a channel that only looked good on last-click, and was honest that our attribution was a fiction they distrusted. They want the marketing-science and causal-inference training to allocate budget on defensible evidence rather than attribution theater. That is exactly the right ambition.

I recommend them with conviction.

To the Admissions Committee: I engaged the applicant on a brand campaign and recommend them for your MS in Marketing.

The applicant pitched me a campaign and, unusually, told me upfront how they'd measure whether it failed — and when one channel underdelivered, they said so and reallocated rather than spinning the numbers. A marketer who defines failure before spending your budget, and admits it honestly, is rare and worth trusting.

I recommend them enthusiastically.